strategy + marketing

large companies

large companies sometimes need additional strategic support for new businesses; periods of heavy workload; management of agency relationships, or just a fresh & creative perspective

strategic direction is critical at the outset of a project – strong upfront alignment with management builds confidence within teams, facilitates budget decision-making and prevents internal conflict as plans evolve over time.

we can help with

• long term strategic planning & goal setting
• fact-based foundations: synthesis of data to find key strategic drivers
• marketing plans & strategic resource allocation
• alignment of goals, strategies and tactics
• maximizing agency relationships: communication & alignment builds trust
• presentation design and preparation

small companies often require a simple and manageable strategic plan or framework against which resources can be allocated and executed with ease.

creating a strong strategic plan upfront pays off: it ensures solid tactical decision making & efficient use of budgets – for small companies and entrepreneurs this will save time and resources, which are almost always in short supply.

we can help with

• strategic planning & goal setting
• analysis of business operations against goals and objectives
• marketing plans & resource allocation
• agency identification & sourcing
• incorporation of entrepreneur’s ideas, passion and intuition

agencies sometimes need additional strategic support for new accounts or periods of heavy workload; management of brand relationships; or a fresh & creative perspective.

strategic direction is critical at the outset of a project – and often not necessary (at least to the same extent) throughout the life of the project. once the strategy has been created, roll out can be successfully delegated to other team members.

creating a strong strategic plan upfront pays off: it ensures solid & logical tactical decision making & efficient use of budgets – both which build client trust and help strengthen the agency/client relationship

we can help with

• brand relationship: communication & clarification of brand strategy
• development of fact-based foundations
• design of overall strategic plan and tactical execution
• successful translation from brand to creative team
• alignment between brand strategies and creative ideas

            

420 Nelson was founded in 2010 by Betsy Taggart & provides strategic planning and marketing consulting services to large & small companies and agencies. 420 Nelson has a special focus on strong communication and simplifying & streamlining business plans against well-defined, fact-based goals and objectives in order to maximize efficiency and improve results.

Betsy graduated with an MBA from McGill University (& ESADE Barcelona) in 2000, she was a senior product director with Johnson & Johnson until founding 420 Nelson. Her work experience includes a wide portfolio of brands ranging from toothbrushes to skincare. Most recently she led the go-to-market strategy and launch of KORRES NATURAL PRODUCTS in Canada. She has a proven track record of developing strong internal and external partnerships, including excellent agency relationships; growing businesses double digit year over year & launching, strengthening or turning around troubled brands using creativity, clear-minded strategy, and executional excellence. During her years at J&J she was responsible for portfolios with sales in excess of $75 million with marketing and advertising budgets ranging from $25,000 to $20 million.

Betsy is fluent in English, and functional in both French and Spanish..

*an extensive list of references, both company and agency, for each of the projects she has worked on is available at your request.